I collaborated with Webbklar to redesign and develop the homepage and subpages for Bilgruppen i Lycksele, transitioning their presence from primarily Blocket.se to a dedicated portfolio website. The project aimed to establish a strong digital brand identity for Bilgruppen by showcasing their services and values through a thoughtfully crafted web experience.

The design draws inspiration from the essence of northern Sweden—embracing a minimalist, nature-inspired aesthetic that reflects the region’s calm and authenticity. We used a forest in Norrland as an inspired color palette and theme for this project. As a result, Bilgruppen now benefits from a more recognizable brand and increased customer trust in their services.